Introducing the CTC Promise™

Sell Tax Planning With Greater Confidence. Give Your Clients Greater Confidence to Say Yes.

Premium tax planning can feel risky — clients wonder what happens if the IRS challenges a strategy, and sometimes planners wonder the same. The CTC Promise lets Certified Tax Coach Members build protection into premium engagements so both planner and client know there's already a plan if a covered strategy is challenged.

Become an Inaugural CTC Promise Member.

Become an Inaugural Member Inaugural pricing available for a limited time.

What Happens If Something Goes Wrong?

  • You recommend the strategy
  • Your client implements it
  • The tax savings materialize
  • Then, 18 months later…
  • An IRS notice arrives.
With the CTC Promise, there's already a plan.

Qualifying client strategies can be backed by insurance protection designed specifically around proactive tax planning.

The Anxious Questions

  • Who handles the audit?
  • What if additional tax is assessed?
  • What about penalties and interest?
  • Who stands beside the client?
  • What happens to the planner-client relationship?

You're not promising nothing will go wrong. You're showing clients you've planned for what happens if it does.

Confidence for Your Clients. Confidence for You.

Sell With Confidence

Reduce the fear of "what if something goes wrong" when recommending sophisticated strategies — qualifying strategies can be backed by meaningful protection.

Deliver a Premium Experience

Higher fees create higher expectations — add a layer of protection and peace of mind.

KEEP THE AUDIT OFF YOUR DESK

A covered IRS challenge doesn't have to become your next project. The CTC Promise provides a defined claims process and handles the covered matter—so you can stay focused on tax planning.

Differentiate Your Practice

Most tax professionals can only reassure clients that their recommendations are sound. You can offer something more: qualifying strategies backed by coverage from a third-party licensed insurance company.

One Planning Engagement. Built-In Protection.

1

Plan

The CTC Member offers qualifying tax-reduction strategies through a proactive planning engagement.

2

Protect

The member incorporates applicable CTC Promise coverage cost into the premium engagement.

3

Cover

The qualifying client strategy is enrolled for coverage and the client receives a Certificate of Insurance (applicable evidence of insurance), subject to policy terms and eligibility.

Become an Inaugural Member
Same great tax planning. A whole new level of confidence.

Continue selling premium tax planning; the CTC Promise simply adds another layer of protection.

IRS Challenge? There's Already a Plan.

IRS Notice
Client Initiates the Claims Process
Coverage Is Evaluated Under the Policy
Covered Costs Are Handled Pursuant to the Policy

Professional & Audit Costs

Covered Additional Tax

Covered Interest

Covered Penalties

All benefits are subject to policy terms, conditions, exclusions and limits; not every audit or amount is automatically covered.

Built Around the Tax Planning You Already Do.

Income & Expense Planning

  • Retirement plans
  • Hiring family
  • Income/expense timing

Entity & Business Planning

  • Entity structuring
  • Multiple entities
  • Pass-through planning
  • QBI §199A

Credits & Incentives

  • R&D credits
  • Employment credits
  • Solar/qualifying energy credits

Investment & Advanced Planning

  • Oil & gas strategies
  • Certain qualifying captive insurance planning
  • Other qualifying strategies

Coverage subject to eligibility, underwriting, exclusions, limits and applicable policy terms.

The CTC Promise rewards responsible tax planning. It doesn't rescue irresponsible tax planning.

Illegal conduct, prohibited transactions and excluded reportable transactions are not covered. The program supports thoughtful, well-researched, defensible planning.

The Economics

LET THE ENGAGEMENT PAY FOR THE PROTECTION

Build the CTC Promise into your planning fee. Your client gets greater protection, you preserve your margin, and the added security makes saying “yes” easier.

*Illustration assumes coverage cost equal to 2% of projected tax savings. Actual eligibility, pricing and coverage subject to program requirements and applicable policy terms.

Projected Tax Savings$100,000
Existing Planning Fee$15,000
Illustrative CTC Promise Cost*$2,000
Client Fee Quoted:$17,000

Become an Inaugural CTC Promise Member.

Be among the first Certified Tax Coaches with access to this new approach to tax planning protection. Special introductory pricing for the inaugural group.

Best Value
Pay in Full
$1,000
One annual payment
Regular annual price $1,600
Save $600
Join & Pay in Full
Payment Plan
$300 × 4
$1,200 total
Regular annual price $1,600
Save $400
Join With 4 Payments

Here's What Happens Next.

Today

Enroll as an Inaugural CTC Promise Member and secure applicable inaugural pricing.

Next

Receive onboarding information, program procedures and instructions for incorporating the CTC Promise into premium engagements.

Coverage

When insurance coverage is available and requirements are satisfied, members receive applicable insurance materials, eligibility requirements and instructions for obtaining coverage for qualifying client strategies.

Program enrollment itself does not bind insurance coverage for any client or strategy. Insurance coverage becomes effective only when issued in accordance with the applicable policy, underwriting requirements and effective-date provisions.

Frequently Asked Questions.

Participation requirements are explained in the program materials and are subject to applicable insurance laws. Finalized program materials address participation in detail when complete (est. October 2026)

No — the CTC Promise is a separate, optional program for eligible CTC Members.

Coverage is generally based on AGI and projected tax savings, subject to program and policy terms.

Yes — members can structure the premium engagement to account for the cost, subject to program requirements and applicable law.

See the categories outlined above. Final eligibility is subject to underwriting and policy terms.

No. The program rewards responsible tax planning — it doesn't rescue irresponsible tax planning.

There is a defined claims process. Your client follows the instructions provided on the Certificate of Insurance within the applicable coverage.

Coverage may include covered professional/audit costs, additional taxes, interest and penalties resulting from a covered challenge — subject to policy terms, conditions, exclusions and limits.

Yes — limits and terms depend on the applicable policy and covered strategy.

Members receive instructions on availability, effective dates, underwriting and enrollment (est. October 2026)

Renewal terms will be confirmed and communicated to inaugural members before publication.

Become an Inaugural Member

Your Clients Shouldn't Have to Choose Between Opportunity and Peace of Mind.

And neither should you.

You've learned to identify opportunities other tax professionals miss and to develop sophisticated, defensible tax plans. Now add the protection that can give clients greater confidence to act — and give you greater confidence to recommend premium tax planning.

Become an Inaugural CTC Promise Member.

$1,000 paid in full  •  or 4 payments of $300

Join the CTC Promise

Nobody expects perfection. People expect protection.